Yah, Yah, Yah, it’s old news. I know it’s been a while since TechTV went to the waste side, but I think about them all the time. For those of you that do not know what TechTV was, they featuring news and shows about computers, technology, and the Internet. Leo Laporte, Patrick Norton, Kevin Rose, and yes, Chris Pirillo (my little buddy geek Lockergnome) were my favorites on the cable network. Thank God the Corporate hacks that made the decision to eliminate these personalities could not keep these people down.

As per Wikipedia “Many former hosts of TechTV programs have gone on to create new programs distributed online. This Week in Tech, Systm, thebroken, From The Shadows, commandN, Diggnation, Hak.5, Infected with Martin Sargent, DL.TV, CrankyGeeks and InDigital are some of the current shows being produced.”

So, to pay respects to the death of The Screensavers, Call For Help, and others, I choose to participate in the continued viral spread of one of G4’s discarded baggage items, Kevin Rose.

The Broken – #3 “Return of The Broken”

When is G4TV going to fail?

Digital shorts available through sites such as http://video.ez-tracks.com/ and http://www.youtube.com/ are increasing in popularity as more and more internet users are seeking out homemade, music and other types of video files for entertainment.

As the user driven format has grown over the years, internet savvy individuals have taken note of the entertainment value inherent in homemade videos. The result has been a selection of popular titles that have spread like wildfire over the internet. From rapping and lip-syncing teenagers to stunts and caught-on-camera buffoonery, these often hilarious clips have found a home in the collective conscience of internet users. Likewise, music videos from various artists, once a mainstay of MTV, are now finding an audience online. Many cite MTV’s move toward regular programming as one of the reasons for the increased availability of video content produced by musical artists. According to Matt Bradley, director of videos for up and coming recording artists from labels such as YepRock and Liberty and Lament, “From the artists perspective, the internet offers the opportunity to produce something and immediately find an appreciative audience. From a consumer standpoint, people are still very much into music videos, and the television outlets available such as MTV2, MuchMusic and Fuse aren’t able to deliver because of the commercial element that dictates what is seen and heard. Artists and fans have found the internet to be a medium where they can subvert the powers that be and match the audience with the art.” In addition to homemade and music videos, clips from the television and motion picture industries are also invading the World Wide Web. Studios and networks are beginning to realize that the internet is a medium that has the potential to reach an audience that only a decade ago might have been in front of the TV set. For movies and shows aimed primarily at youth culture, advertising on the internet is becoming less of a novelty and more of an essential marketing tool. That’s not to say that traditional advertising methods don’t still hold water. In fact, revenues for television advertising are at an all time high, even for cable networks. The issue at hand, however, is not if, but when television advertising will be eclipsed by internet advertising. With recent market studies indicating that many people now spend an equal or greater amount of time online than watching television, video shorts that feature trailers for upcoming releases in all mediums may be the future of advertising for the entertainment industry.To view and download free video clips visit our site. You can also find free mp3 music downloads our sister site

By: Jason Cole

So you’re a musician that just recorded your first album. You probably went into a recording studio and played all of your parts a couple of times, with the audio engineer handling all of the technical stuff. As far as you know, they should be able to take all the parts they recorded, burn it to a disc, and then it should be ready to press. While this isn’t completely wrong, most professional musicians take their mixed down recording and pass it off to someone else for mastering.

What is mastering? Mastering is the final step in the production of an album where they add the final “polish” to the recording. This is done by technically enhancing the clarity of the mixes. This makes the compilation of songs sound more coherent, more “together”. This also ensures that the mixes sound well on all listening devices.

Well, that’s all fine and dandy, but does a professional mastering technician do when mastering a recording?

1. Volume Level Maximization This is to make sure that all audio is at maximum volume, so that all songs are at the same volume level. Ever watch late night TV, where the volume of the commercials are a couple notches higher than the show you were watching? If a professional mastering engineer was involved, they would raise the volume of TV show to match the volume of the commercials.

2. Ensuring a Consistent Balance of Frequencies This ensures that all frequencies are accounted for in the recording; bass, mids, and treble, so that there are no areas where there is no bass/mids/treble.

3. Noise Reduction This is the process of removing noise from an audio signal. When using analog technology, sound recordings exhibit a type of noise known as tape hiss. This is related to the particle size and texture used in the magnetic emulsion that is sprayed on the recording media, and also to the relative tape velocity across the tape heads.

4. Encoding A professional mastering lab may also take your recording and encode the UPC (Universal Product Code), ISRC (International Standard Recording Code), CD Text (additional information about the CD, e.g. album name, song name, and artist name) or other PQ information.

5. Error Checking This ensures the integrity of the data stream during CD duplication / replication at any CD manufacturing plant.

Still confused about what a professional mastering engineer does to your CD audio recording when you hand it off to them? Don’t worry, audio mastering is a very complicated process. I just hope that you better understand why professional mastering is an integral part of the whole audio production process. It can make a world of difference!

Jason Cole and http://www.diskfaktory-mastering.com/ offer great services and information regarding audio engineering and CD mastering. Get the professional mastering information you are seeking now by visiting http://diskfaktory-mastering.com/evaluation.htm